Introduction In today’s fast-paced business world, maintaining an edge of the competition is crucial. Market research has always been a key approach for achieving a market edge, but the emergence of Artificial Intelligence (AI) has revolutionized this field. Tools driven by AI are reshaping how businesses gather, analyze, and utilize information

Introduction Social media marketing is evolving dramatically in the last few years, driven by shifts in innovation, consumer actions, and business needs. A major transformation in the advertising sphere has been the rise of AI technologies. AI’s capability to revolutionize social media marketing is capturing the focus of organizations and markete

Overview Social media marketing is evolving dramatically in recent years, shaped by changes in innovation, user behavior, and corporate demands. One of the most notable shifts in the marketing landscape is the rise of artificial intelligence (AI). AI’s capability to reshape social media marketing is capturing the attention of businesses and marke